Reimagining Narrative Forms in Popular Hindi Cinema: OTT Platforms and Digital Storytelling Practices

सार

This article examines changing narrative forms in Popular Hindi Cinema in the context of digital media. The storyline of Hindi films drew on myths, folktales, and theatrical traditions, resulting in linear narratives with clear moral structures. In recent years, filmmakers have increasingly moved toward more complex and layered storytelling, leading to the emergence of film series, cinematic universes, and long-form narratives. The article argues that the internationalisation of Indian cinema shapes this shift, changing audience expectations and technological developments. The rise of Over-The-Top (OTT) platforms such as Netflix, Amazon Prime and others has had a significant impact on storytelling practices. These platforms support multi-season formats that encourage detailed character development, extended narrative arcs, and greater experimentation with pacing and structure. By analysing selected Netflix-funded films, the study explores how traditional narrative frameworks in Popular Hindi Cinema are adapted to the possibilities offered by digital platforms. The article demonstrates how digital platforms are reshaping narrative strategies in popular Hindi Cinema and contributing to broader shifts in Indian media culture.